First, a confession. I love Legos. Actually, I adore Legos. And I’ve been a lucky mom, because when my boys were young, they adored Legos, too. On long hot summer days (or long dark winter days), we’d dump our bin of Lego bricks on the floor and build fanciful machines, houses, contraptions and sculptures. There’s […]
2017 NSAA Ski Resort Marketing Awards
Advertising can do many things. It can motivate, inspire and, all too often, annoy (car ads, anyone?) At it’s best, good marketing can also make us laugh, engage our attention and impress us with stunning creativity. As a judge for the National Ski Areas Association (NSAA) Marketing Awards, I get to see the best of […]
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Summer at Ski Resorts: Six Bucket List Experiences for Families
Apologies for the misfire last Monday, when I mistakenly published this as an unfinished post. It’s in much better form now! Summer is short. And while that’s great news for those of us who love winter and live to ski, it’s bad news for those of us who want to experience everything warm weather offers. […]
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Slant Skis: Handcrafted Skis from Lake Tahoe
A few years ago, my sons and I skied Squaw Valley and visited the Slant Skis factory. Josh Bennett, the company founder, gave us a tour and we learned a lot about how skis are designed and built. And while I had every intention of writing about this experience, I never did (sorry Josh). So […]
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Six Lessons Skiing Teaches Us
Whether you call it graduation or commencement, spring is the time when we celebrate milestones reached by our children and young adults. Having recently attended a high school graduation, I found myself thinking about what I would say if ever called upon to inspire group of talented young people. This little bit of daydreaming resulted in […]
