Merry Christmas Ski Moms (and Dads)! I’m sure some of you spent yesterday skiing with your families. Or today maybe some of you are skiing with your families! Enjoy every moment. And then, just for fun, here’s a lovely video featuring “Lake Tahoe Luminary” Nadia Guerriero. Nadia is the Vice-President and General Manager of Northstar […]
2017 NSAA Ski Resort Marketing Awards
Advertising can do many things. It can motivate, inspire and, all too often, annoy (car ads, anyone?) At it’s best, good marketing can also make us laugh, engage our attention and impress us with stunning creativity. As a judge for the National Ski Areas Association (NSAA) Marketing Awards, I get to see the best of […]
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Spring Fun With Kids & Canines At California Sno-Parks
We’re on Spring Break! So today, a guest post from freelance writer, Hilary Smith. California and neighboring Nevada have recently experienced near record-breaking rainfall along with some serious flooding. All this precipitation has brought a ton of snow up to the Sierra Nevada Mountains and lifted the spirits of many snow-goers anticipating an enormous pile of fresh powder just […]
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How To Win A Skier’s Heart – A Squaw Valley Love Story
Twenty-two years ago, on February 14th, a young California couple was skiing at Squaw Valley. Being Valentine’s Day, one half of this couple – the man – was looking for a perfect gift for his sweetheart. They didn’t know it then, but when they wandered into the Wildflour Baking Company at the base of the […]
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Happy Mother’s Day! An Interview with Northstar GM (and BSM) Beth Howard
Happy Mother’s Day! In honor of all Brave Ski Moms, I am happy to share a recent interview with Beth Howard, Vice President and General Manager of Northstar California Resort. Beth oversees all operations at Northstar along with oversight of Vail Resorts Mountain Dining Division, including more than 100 restaurants across ten resorts. I think […]
