Advertising can do many things. It can motivate, inspire and, all too often, annoy (car ads, anyone?) At it’s best, good marketing can also make us laugh, engage our attention and impress us with stunning creativity. As a judge for the National Ski Areas Association (NSAA) Marketing Awards, I get to see the best of […]
Spring Fun With Kids & Canines At California Sno-Parks
We’re on Spring Break! So today, a guest post from freelance writer, Hilary Smith. California and neighboring Nevada have recently experienced near record-breaking rainfall along with some serious flooding. All this precipitation has brought a ton of snow up to the Sierra Nevada Mountains and lifted the spirits of many snow-goers anticipating an enormous pile of fresh powder just […]
Spread the Love (thanks!)
Happy Mother’s Day! An Interview with Northstar GM (and BSM) Beth Howard
Happy Mother’s Day! In honor of all Brave Ski Moms, I am happy to share a recent interview with Beth Howard, Vice President and General Manager of Northstar California Resort. Beth oversees all operations at Northstar along with oversight of Vail Resorts Mountain Dining Division, including more than 100 restaurants across ten resorts. I think […]
Spread the Love (thanks!)
Put it On the List: North Face Guided Skiing At Squaw Valley
As we wind down the ski season, here’s a post to inspire you for next year! If it appeals, it’s an experience for the bucket list. There are some mountains that don’t give up their secrets easily. Squaw Valley is one of them. It’s not that it’s hard to find your way around Squaw Valley, […]
Spread the Love (thanks!)
Family, Traditions and Skiing: Northstar California Resort
“We’ve been coming to Northstar since our son was young,” explained Don, a Silicon Valley engineer and my dining partner to the right. “Now, our son brings his kids and we ski with our grandchildren most weekends.” We were enjoying a night out together, even though we’d just met. Don and his wife, along with me, […]
