Advertising can do many things. It can motivate, inspire and, all too often, annoy (car ads, anyone?) At it’s best, good marketing can also make us laugh, engage our attention and impress us with stunning creativity. As a judge for the National Ski Areas Association (NSAA) Marketing Awards, I get to see the best of […]
Cool Ski Movies to Watch on Hot Summer Days
When summer heat takes hold, we turn to movies. For a guilty summer pleasure, there’s nothing quite like setting work aside, closing the blinds and firing up an afternoon movie at home with the kids. Not only are ski movies fun to watch, but I’m convinced that watching them can make you a better skier. […]
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Summer at Ski Resorts: Six Bucket List Experiences for Families
Apologies for the misfire last Monday, when I mistakenly published this as an unfinished post. It’s in much better form now! Summer is short. And while that’s great news for those of us who love winter and live to ski, it’s bad news for those of us who want to experience everything warm weather offers. […]
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Six Lessons Skiing Teaches Us
Whether you call it graduation or commencement, spring is the time when we celebrate milestones reached by our children and young adults. Having recently attended a high school graduation, I found myself thinking about what I would say if ever called upon to inspire group of talented young people. This little bit of daydreaming resulted in […]
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Meet Dee, A Brave Ski Mom Who Started Skiing at 40
Happy Mother’s Day! As in year’s past, I’m thrilled to feature an inspiring ski mom in this space today. Please meet Dee Oujiri, a ski mom who took up snowsports at 40, became a ski instructor at Buck Hill, Minnesota and offers retreats and classes for women in the outdoors, along with specialized services for adaptive […]
