Advertising can do many things. It can motivate, inspire and, all too often, annoy (car ads, anyone?) At it’s best, good marketing can also make us laugh, engage our attention and impress us with stunning creativity. As a judge for the National Ski Areas Association (NSAA) Marketing Awards, I get to see the best of […]
Old Dogs, New Tricks: Woodward Copper Is Not Just for Kids (Plus a Woodward Summer Camp Preview)
“Are you here for a tour?” I was standing at the check in desk at the Barn, Woodward Copper’s indoor training facility at Copper Mountain, Colorado. Holding both my helmet and ski boots, I was pretty sure I didn’t look like I just wanted a tour. Pointing to my husband and two sons, I clarified […]
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Ready? Set. Ski! Five Tips for Beginner Skiers and Snowboarders
My son recently skied with a friend who started at age 18. “I wish I’d tried skiing earlier,” said friend told me. “I can’t believe how much fun this is. I’ll never stop.” FUN. That’s the magic word whether you’re starting a toddler on snow, you’re an adult returning to snowsports after a hiatus, or anyone […]
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Help FIS Bring Children to the Snow
The coming months will be a lot of fun at Einstein Charter School. To start the new year off right, every 6th, 7th and 8th grader is going to learn how to ski and snowboard – without ever leaving the school gym. Einstein Charter School is in Village de l’Est, Louisiana. The school was founded in […]
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Why People Try Skiing and Why They Stop Skiing
Say it isn’t so. As a passionate skier, with a houseful of passionate skiers, it’s nearly incomprehensible to me why someone would try skiing once and never go back. I mean, what’s not to love, right? Wrong. A recent study by Boulder-based consulting firm RRC Associates trains a strong light on what new skiers really […]
