Advertising can do many things. It can motivate, inspire and, all too often, annoy (car ads, anyone?) At it’s best, good marketing can also make us laugh, engage our attention and impress us with stunning creativity. As a judge for the National Ski Areas Association (NSAA) Marketing Awards, I get to see the best of […]
Summer at Ski Resorts: Six Bucket List Experiences for Families
Apologies for the misfire last Monday, when I mistakenly published this as an unfinished post. It’s in much better form now! Summer is short. And while that’s great news for those of us who love winter and live to ski, it’s bad news for those of us who want to experience everything warm weather offers. […]
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Let’s Ski Idaho! (Giveaway)
‘Tis the season for promotion and giveaways. A lot of them cross my desk, and I’m always excited to share those that are 1) unique and 2) benefit my readers. This season long promotion from Idaho Tourism meets both of those criteria. Here’s the deal. Each week, through February 27th, families can win ski passes and hotel accommodations to […]
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Why My Family Loves to Ski Silver Mountain Resort, Idaho
A Brave Ski Mom interview with Jodi (with some help from her ski buddy Kim), a Brave Ski Mom from Liberty Lake, Washington. One resort. This season. Your choice? Silver Mountain Ski Resort in Kellogg, Idaho. Why Silver Mountain Ski Resort? First of all, it has great snow and an easily reached location. Kellogg, Idaho […]
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Why My Family Loves Skiing at Schweitzer, Idaho
A Brave Ski Mom Interview with Jill, a Brave Ski Mom of 4 from Idaho. If you could only ski at one resort this season with your family, which resort would you choose? We live in Sandpoint, Idaho, so we would choose Schweitzer. It is only 9 miles from home. Why is Schweitzer your favorite? […]
