Advertising can do many things. It can motivate, inspire and, all too often, annoy (car ads, anyone?) At it’s best, good marketing can also make us laugh, engage our attention and impress us with stunning creativity. As a judge for the National Ski Areas Association (NSAA) Marketing Awards, I get to see the best of […]
Old Dogs, New Tricks: Woodward Copper Is Not Just for Kids (Plus a Woodward Summer Camp Preview)
“Are you here for a tour?” I was standing at the check in desk at the Barn, Woodward Copper’s indoor training facility at Copper Mountain, Colorado. Holding both my helmet and ski boots, I was pretty sure I didn’t look like I just wanted a tour. Pointing to my husband and two sons, I clarified […]
Spread the Love (thanks!)
Tips for Family Skiing at Whistler Blackcomb
Just in time for Whistler Blackcomb’s spring season, here’s an insider interview with Brave Ski Mom Tara Laitinen. Why Whistler Blackcomb? Whistler is my home mountain, so without a doubt, I am completely biased. Whistler is a big mountain with all of the skiing and bells and whistles that go with a high-end full service resort. […]
Spread the Love (thanks!)
Colorado Skiing’s North Stars: Eldora Mountain Resort
On March 8, International Women’s Day, I went skiing with women, a bunch of women, about 80-90 women, on the final day of a multi-week women’s program at Eldora Mountain Resort. It was also the final day of my six-day MAX Pass tour of Colorado’s northernmost ski resorts, or as I’ve been calling them, the North Stars. […]
Spread the Love (thanks!)
Colorado Skiing’s North Stars: Winter Park Resort
Winter Park has seen plenty of snow, sun and winter fun this ski season. And while I’ve got details and some insider tips about skiing Colorado’s fourth largest resort, first we’re going to talk about the train. All Aboard! In January, the Winter Park Express, running from Denver’s Union Station to within yards of […]
