I know. It’s summer. You’re still in beach, bike and (darn it!) back-to-school mode. But if you can spare a moment, now is a perfect time to do a family ski gear inventory. Why? Because late summer is when many ski shops and online retailers offer the best deals on last year’s gear. Helmet and […]
Legos and Chairlifts: They Just Go Together
First, a confession. I love Legos. Actually, I adore Legos. And I’ve been a lucky mom, because when my boys were young, they adored Legos, too. On long hot summer days (or long dark winter days), we’d dump our bin of Lego bricks on the floor and build fanciful machines, houses, contraptions and sculptures. There’s […]
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2017 NSAA Ski Resort Marketing Awards
Advertising can do many things. It can motivate, inspire and, all too often, annoy (car ads, anyone?) At it’s best, good marketing can also make us laugh, engage our attention and impress us with stunning creativity. As a judge for the National Ski Areas Association (NSAA) Marketing Awards, I get to see the best of […]
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Six Lessons Skiing Teaches Us
Whether you call it graduation or commencement, spring is the time when we celebrate milestones reached by our children and young adults. Having recently attended a high school graduation, I found myself thinking about what I would say if ever called upon to inspire group of talented young people. This little bit of daydreaming resulted in […]
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Meet Dee, A Brave Ski Mom Who Started Skiing at 40
Happy Mother’s Day! As in year’s past, I’m thrilled to feature an inspiring ski mom in this space today. Please meet Dee Oujiri, a ski mom who took up snowsports at 40, became a ski instructor at Buck Hill, Minnesota and offers retreats and classes for women in the outdoors, along with specialized services for adaptive […]
