Today is Colorado Day! Whether you live in Colorado or visit to ski and ride, you may have noticed that the Colorado flag is everywhere — not just today, but every day. Ubiquitous, with a bright red “C” filled with gold, on a background of blue and white stripes, the Colorado flag adorns everything from […]
2017 NSAA Ski Resort Marketing Awards
Advertising can do many things. It can motivate, inspire and, all too often, annoy (car ads, anyone?) At it’s best, good marketing can also make us laugh, engage our attention and impress us with stunning creativity. As a judge for the National Ski Areas Association (NSAA) Marketing Awards, I get to see the best of […]
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Old Dogs, New Tricks: Woodward Copper Is Not Just for Kids (Plus a Woodward Summer Camp Preview)
“Are you here for a tour?” I was standing at the check in desk at the Barn, Woodward Copper’s indoor training facility at Copper Mountain, Colorado. Holding both my helmet and ski boots, I was pretty sure I didn’t look like I just wanted a tour. Pointing to my husband and two sons, I clarified […]
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Colorado Skiing’s North Stars: Eldora Mountain Resort
On March 8, International Women’s Day, I went skiing with women, a bunch of women, about 80-90 women, on the final day of a multi-week women’s program at Eldora Mountain Resort. It was also the final day of my six-day MAX Pass tour of Colorado’s northernmost ski resorts, or as I’ve been calling them, the North Stars. […]
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Colorado Skiing’s North Stars: Steamboat Ski Resort
Looking at a map of Colorado ski resorts recently, I was reminded that just four resorts lie north of Interstate 70: Steamboat, Winter Park, Eldora and Granby Ranch. Of these four, three of them are on the MAX Pass. You know what that means? Road trip. North Star #1: Steamboat Known as Ski Town, USA […]
