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Not the Mama: Nobody Pays $209 for Vail’s Lift Ticket. Don’t be a Nobody.

November 19, 2019 by braveskimom

Vail Gondola One in it’s natural environment. Photo: Martin Griff

By Martin Griff

brave ski mom logo

My little world of social media has gone nuts over the $209 “walk up to the window” price of a single day Vail ski lift ticket.

Calm down everyone.

Yes, $209 for a lift ticket is expensive, but you know what also is expensive?

  • Making snow.
  • Grooming snow.
  • Installing lifts.
  • Running lifts.
  • Avalanche control.

I could go on, but you get the point. 

Another point is that very few pay the window price for a single day lift ticket. If they do, they are either rich enough that $209 is peanuts to them or they are occasional spur of the moment skiers.

Skiing is a business and a ski company can’t base its business plan on a skier who may or may not show up at the window to buy a ticket once or twice a season.

Skip the Ticket Window, Buy a Pass

For under $1,000, the Vail ski pass (the multi-resort, multi-day Epic Pass) is a reasonable option for people who ski or ride more than a half dozen times a year and are willing to commit to buying the pass before the season begins or early in the season (Epic Pass sales end on November 24). 

The Ikon Pass, Mountain Collective, and the new Indy Pass also offer multi-resort, multi-day savings at assorted non-Vail owned resorts. But today my focus is on that contentious $209 Vail ticket.  

A head spinning array of Epic Pass choices are described on the Epic website, including the new Epic Day Pass, and most skiers who want to ski Vail ski resort for less than $209 a day should be able to find a plan that works for them. 

(FYI, the last day to purchase Epic Day Passes is November 24th. At nearly 50% the ticket window price, you don’t want to miss this.)

Share in the Risk, Invest in Your Ski Season

Operating a ski resort is a gamble based on the weather. Despite not knowing if weather will bring customers or keep them away, a ski resort must begin each season fully staffed and with proper infrastructure ready to handle the crowds.  

At Vail owned and affiliated resorts, buying an Epic Pass means the skier shares in the risk. The company hedges its bets by getting much of its operating revenue before the season starts and the skier is rewarded with cheaper ticket prices.

Some of my appalled ski buddies argue that the Epic Pass and the $209 window price ticket discourage newbies from trying the sport.

To that I say balderdash.

Vail’s namesake resort has 5,317 acres of skiable terrain, 195 trails, eight “legendary” back bowls and 31 lifts (19 of them high-speed). 

People learning to ski or ride do not need that.

back bowls vail
There’s a world of opportunity in Vail’s Back Bowls.

There are hundreds of smaller resorts, some owned by Vail Resorts, where people can sample the sport for a lot less money. Many resorts have reasonably priced beginner’s packages and many have discounted lift tickets that are only good on the novice lifts. Not sure about Vail since their web site states:

“Discounted beginner tickets with restricted mountain access may be available at select resort locations. Please visit the lift ticket window for details.”

That’s no help for those who would like to plan and price their ski experience before they get to the ticket window. 

Another online naysayer wrote that the season pass / high day ticket model discourages those who chase snowstorms. For that relatively small group I respond that if you want to ski the best places on the best days, you are going to have to pay a premium. 

Football versus Skiing

Take note of the price on an NFL ticket. While prices fluctuate, my quick online search of Bronco tickets found many priced way more than $209 and for that you just get a hard plastic seat. 

Yes, operating a football team is expensive, but the ticket holder doesn’t get to run around on the meticulously groomed Kentucky Bluegrass field. Skiers on the other hand get to enjoy the product, not just look at it. 

I Pay My Way

A couple of weeks ago I was running my theory on Vail lift tickets by some real (as opposed to Facebook) friends and they accused me of being a shill for the ski industry in general and Vail ski resort in particular. Not true. Both my wife and I buy our Epic (and Ikon) Passes at the regular rate. No media discounts. And we use the passes enough to make them incredible deals. I’ve got my individual ticket price down to about $30 a day.

So let’s stop being shocked by high ticket price stories. It is irrelevant for most skiers and riders. 

Martin Griff enjoying his $30 average daily ticket price at Vail in 2019.

Martin Griff is an East Coast ski bum. A journalist by education and profession, he shares his thoughts, impressions, experiences and those things that puzzle him with Braveskimom.com throughout the ski season. 

© 2019, braveskimom. All rights reserved. Any use or publication of content, including photos, requires express permission.

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Filed Under: Colorado, Save Money on Skiing, Skiing, United States Tagged With: save money on skiing, Vail, Vail Resorts

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Comments

  1. braveskimom says

    November 19, 2019 at 8:39 am

    And here’s a timely announcement! If you don’t have an Epic Pass, but you want to or plan to ski at any of the Vail Resorts this winter, you have until November 24 to purchase steeply discounted Epic Day tickets. They cost slightly more if you’ll use them during the busy holidays, but at either price they are nearly 50% off! Plan ahead! Don’t wait!

    https://www.epicpass.com/passes/epic-day-pass

  2. Jame says

    November 19, 2019 at 9:09 am

    I agree with Martin, we all know the cost of skiing and if you have a passion for it you will search out best possible deals to feed your passion. If you don’t, the pain you feel as your ski friends point out how much more you paid than them will snap you into doing a better job bringing your cost down next season.

    • braveskimom says

      November 19, 2019 at 9:09 am

      Well said! Thanks!

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I'm Kristen, a western Colorado mom, wife and trail boss in a busy outdoor family. Our family has a passion for skiing and my goal is to provide information to help other families enjoy their skiing adventures. Whether you have tiny toddlers just learning to slide or grown children with whom you're planning a reunion, you're in the right place. Cheers!

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