The Brave Ski Mom

Building a new generation of skiers and snowboarders.

Vail Resorts

I Shut Down Siri. I Rejected Alexa. But I Embrace Emma.

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Have you met Emma? Emma is Vail Resort’s Epic Mountain Assistant, a texting service that allows users to get immediate mountain information including chairlift wait times, snow reports, grooming, parking 411 and more. I recently used Emma to check chairlift waiting times in Vail while on the mountain. Why? So that I could avoid the […]

Not the Mama: Nobody Pays $209 for Vail’s Lift Ticket. Don’t be a Nobody.

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By Martin Griff My little world of social media has gone nuts over the $209 “walk up to the window” price of a single day Vail ski lift ticket. Calm down everyone. Yes, $209 for a lift ticket is expensive, but you know what also is expensive? Making snow. Grooming snow. Installing lifts. Running lifts. […]

Vail Resorts Launches EpicMix Time Insights

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I’ll be totally up front: I’m a big fan of Vail Resort’s EpicMix. I adore EpicMix Photo (the only family ski pictures in which I’m on the right side of the camera), EpicMix Guide (an easy way to plan a ski day — put in where you’re skiing, how long you’re skiing and what kind […]

Ski Area Wind Turbines? Another Way to Be Green

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At some point, as a skier or rider, it dawns on you that skiing and snowboarding are not necessarily without environmental impact. Although we are outside enjoying the fresh air, the gorgeous scenery and moving downhill under our own power (albeit, with a gravity assist) getting uphill is a different matter. When it comes to […]

Why My Family Loves Skiing at Keystone, Colorado

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At the River Run location, the school, gondola access, magic carpet, food etc. etc. is a one- stop shopping type experience. They make it very easy to get your kiddo on the slopes.