Advertising can do many things. It can motivate, inspire and, all too often, annoy (car ads, anyone?) At it's best, good marketing can also make us laugh, engage our attention and impress us with stunning creativity. As a judge for the National Ski Areas Association (NSAA) Marketing Awards, I get to see the best of the best in ski resort marketing and … [Read More...]
Recent Stories
Cool Ski Movies to Watch on Hot Summer Days
When summer heat takes hold, we turn to movies. For a guilty summer pleasure, there's nothing quite like setting work aside, closing the blinds and firing up an afternoon movie at home with the kids. Not only are ski movies fun to watch, but I'm … [Read More...]
Summer at Ski Resorts: Six Bucket List Experiences for Families
Apologies for the misfire last Monday, when I mistakenly published this as an unfinished post. It's in much better form now! Summer is short. And while that's great news for those of us who love winter and live to ski, it's bad news for those of us who … [Read More...]
Our Summer of Puppy
Most summers, you'll find us traveling - to hike, to camp, to bike and to visit family. There have even been some summers when we've traveled to ski. Not this year. This summer is the summer of puppy. Puppy Love? I haven't had a puppy since I was in middle … [Read More...]
Slant Skis: Handcrafted Skis from Lake Tahoe
A few years ago, my sons and I skied Squaw Valley and visited the Slant Skis factory. Josh Bennett, the company founder, gave us a tour and we learned a lot about how skis are designed and built. And while I had every intention of writing about this … [Read More...]
Don’t Suffer: Tips for Getting Through Hard Times (Book Giveaway)
Over the years, I've had friends who have suffered. Some have had miscarriages. Others have lost loved ones. Some have had health challenges and some have had children pass away. Over the years, my family and I have suffered, as well. There was the six … [Read More...]
Five Most Breathtaking European Mountain Bike Trails
A guest post from Amanda Wilks of MountainBikesReviewed.com. Mountain biking is one of summer's favorite pursuits. It's popular for many reasons, not in the least that it allows you to get an excellent workout, while exploring unfamiliar places and … [Read More...]
