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Why Ski $10,000 Skis?

February 4, 2015 by braveskimom

zai skis
zai Swiss-made skis. All non-BSM photos courtesy zai skis. 

braveskimom logoIs a ski ever just a ski?

For most of us, the answer is no. While we recognize that our skis are pieces of equipment, purpose-built to get us through snow, we often have a bond with our boards. If we love our skis, we’re completely loyal to them.

This connection to our equipment is vital, whether we’re rocketing down a hard icy slope with total confidence in our skis’ stability or flinging face shots, enraptured by the ability of our skis to float over nature’s prime powder.

And while this vital link doesn’t come cheap, it’s usually not exorbitant either, say between $700 and $1100, give or take a few Benjamins.

So why would anyone ski $10,000 skis?

building zai skis

zai skis: The World’s Best Skis?

Swiss conceived, designed, sourced and built, zai skis (the lowercase spelling is correct) began in 2003 when Simon Jacomet, a Swiss racing coach turned ski designer, left his job at a mass market ski producer (about 500,000 pairs of skis per year) to start his own ski company (about 800 pairs of skis per year).

simon jacomet zai skis
Simon Jacomet, founder and creator of zai skis.

Jacomet yearned to create a new type of ski, a ski that would connect the skier and the skiing environment, not just when being used on snow, but in its very sourcing and production.

So he returned to his home town of Discentis, Switzerland. A village of 2,000 people, most of whom speak the traditional Swiss Romansh language, the town is dominated both by the surrounding mountains and the 8th Century Benedictine Discentis Abbey, where Jacomet was educated.

It’s a place where everyone grows up skiing and people need jobs.

Where better, thought Jacomet, to design, test and produce the world’s best skis?

nezza ski speed
The nezza ski. With split construction it’s designed for short ski handling and long ski speed.

What Makes zai skis Different

In November, Jacomet received an email from a college student in the U.S. This man had discovered zai’s new U.S. website and was intrigued. He was also shocked – sticker shocked.

“I want to know how you can charge $10,000 for a pair of skis. Sir, go sit on a road cone, and rotate,” he wrote.

Rather than delete this rough email, Jacomet thought it over and gave this answer.

“Allow me some thoughts before I’ll go (sic) sit on a road cone and rotate,” he wrote.

“What we do at zai has to do with passion, as we all are skiers, live in a ski resort and love the mountains. It has to do with innovation and looking for technical limits. It’s about creating jobs in a mountain area, were young people are often forced to leave the valley.

laisa ski zai
laisa ski from zai. The company’s most innovative shape, it’s designed for powder performance.

“It’s about developing a ski from the scratch (sic) combining materials which have never been used this way before and knowing that there will only be sold (sic) small quantities.

“In the end it’s a simple calculation of costs and not at all about fooling the customers.”

Wood, Granite, Felt and Soul

As you probably know, skis are like sandwiches. There’s a base and a top sheet, usually with a laminated wood core in the middle and some combination of composite layers for stability.

zai skis construction

Using this basic recipe, Jacomet experiments, combining exotic materials like granite and wool felt with high-end cedar, walnut and other woods to create durable, handmade skis. 

And since I know you’re wondering, felt is used in the company’s scadin ski. Natural wool felt fibers are pressed into the surface material to create a strong, flexible, light and scratch resistant top sheet.

scadin ski zai
scadin from zai skis. Smooth, stable and ready to race.

Swiss granite is incorporated in the spada ski. It’s prestressed with carbon fiber, so that it can bend without breaking. zai has used this technology since 2006 and credits the stone’s shock-absorbing ability with the spada’s smooth, stable ride.

spada from zai skis.
spada from zai skis. One of a kind looks and shock absorbing performance.

Each model, in each length, is painstakingly engineered to provide a unique performance profile. Thus, a 160cm spada is not just a shorter version of the 174cm spada, but a different ski with different characteristics. Skiers are paired with skis, not by weight and height, but by desired performance outcomes.

The word zai means “tough” in the Romansch language. And zai aims to build skis that last.

According to Sam Tinson, a spokesperson for zai skis, customers should expect a minimum of 7, 8 or more, hard-charging seasons from these skis.

Plus, as tuning slowly wears down the edges and base, zai will rebuild them to keep the skis in their best form.

zai testa ski
The testa ski designed for effortless handling and control  (I can tell you, it’s true).

So How Do They Ski?

On Monday, my husband, our friend Richie and I tried three zai ski designs: testa, scadin and  spada.

The first thing we learned was that not all zai skis cost $10,000.

While the zai for Bentley will set you back a cool $9800, the models we tried came in at lower prices (testa: $4900; scadin: $3300 or $3600 with optional race plate binding; spada $6600 – $7100 depending upon the top coat design).

test, scadin and spada zai skis
The testa, scadin and spada from zai skis at Gorsuch Beaver Creek. 

Certainly not cheap, but less than anticipated. Plus, all zai skis come with a custom binding set up, featherweight carbon fiber poles, a ski bag, 1 year of insurance (including theft protection) and a two-year warranty. 

Starting with  the bindings, we loved them. Easy in, easy out and lightweight, the front piece angles slightly upward toward the toe. This modification allows turn initiation on the front of the ski without having to overflex forward. Amazing.

zai skis
Frigg Steinmann of zai skis with me and my bundled up husband. Yes, very tall Frigg, really does ski those very short skis — his choice!

testa: An all mountain ski (174cm,130-80-110) it turned like none other, cut through crud and held a solid, unwavering edge on hardback and windblown ice. It was responsive in moguls. Fast, stable and fun, it’s a carving machine.

“The ski for me,” exclaimed Rich after one run.

spada: We tried the spada in two lengths: 174cm and 160cm.

I found the 160cm super zippy but at first, I was overturning. Staying light on my edges and backing off the front of my boot (letting the bindings do the work), made the skis easier to control. I couldn’t stop smiling.

My husband tried the 174cm spada (125-75-105) and calls them “easy to carve, stable, fast and really, really fun.”

scadin: Designed for race handling, we tried this ski with the optional plate for more leverage. At 166 cm (123-74-100) here’s what we thought: super fast, with excellent turn initiation. Or as my husband shared, “I feel like Ted Ligety.”

The upshot? zai skis are incredibly responsive, powerful and stable, designed for European style skiing (think speed, turns and handling), but capable of dominating whatever lies under them.

They are ridiculously fun…and yes, if you can afford it, probably worth it.

How to Try zai skis

Interested in trying zai skis yourself? zai is the official ski of #Vail2015, the FIS Alpine World Ski Championships, and demos are available now through February 15th. 

You can also find them at Gorsuch in Aspen, Beaver Creek, Keystone and Vail and other retailers in Colorado, Utah and around the world. A complete listing is here.

 

 

 

© 2015 – 2019, braveskimom. All rights reserved. Any use or publication of content, including photos, requires express permission.

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Filed Under: Uncategorized Tagged With: gear, ski, ski equipment, skiing

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Comments

  1. David Knott says

    February 4, 2015 at 10:57 am

    Fascinating write up. I love the thought that Jacomet puts into everything, including the locale of the factory, to better employ a under-utilized workforce of his hometown. I have the feeling that his designs and innovations will affect the design of mainstream skis for years to come.

    • braveskimom says

      February 4, 2015 at 5:04 pm

      Thanks David. And I am so glad you found the zai story interesting. Obviously, I did too! Innovation pushes design and zai definitely innovates. Like you, I am sure we’ll see some of these elements in skis to come! Cheers!

  2. Amber Rocque says

    February 4, 2015 at 11:32 am

    What a fantastic experience! I have a pair of Swiss handmade skis (not zai) …they were probably the most $$ skis I’ve owned (not any where near the price of zai) They are (were) the absolute best skis I have ever owned / skied in my life.
    I skied them until they no longer have any life and virtually no edges!
    (My ski tech gave them back to me with a
    sticky note that said they are basically “dead”!) I still have them standing in a corner and can’t bear to part with them!

    • braveskimom says

      February 4, 2015 at 5:05 pm

      I love this Amber! So what is it about Swiss ski technology? What makes these skis and designs so great?

  3. Serena says

    February 4, 2015 at 12:19 pm

    I’ll be honest, I had never heard of zai skis until I read your blog post but now, I really want to try them! 🙂

    It is true that we become partial to a brand. I learned on Volkl skis and haven’t stopped updating to newer Volkl’s since. It’s come to a point where I *almost* feel guilty if I decide to demo or rent another brand, as silly as that may sound!

    • braveskimom says

      February 4, 2015 at 5:07 pm

      Well, Volkl does make some awesome skis. I’m quite partial to the Aura and have been for years. But my husband he’s all Dynastar, all the time!

      Glad you enjoyed the post. I find skis and ski technology fascinating. And I’m happy that others do, too!

  4. julesolder says

    February 4, 2015 at 12:21 pm

    Gr8 write-up of what sounds gr8 skis.

    • braveskimom says

      February 4, 2015 at 5:07 pm

      Thanks Jules!

  5. Ben K says

    February 5, 2015 at 5:09 pm

    Neat write-up. It’s nice to see their new products. My wife and I have been skiing on the original Zai’s for the last 5 seasons (150’s & 170’s) and I can say with complete certainty that it has transformed the way we ski. They are the dampest skis on the mountain with zero chatter and oh-so-much fun! The cost was steep, but when I bent a ski three years ago both zai and Gorsuch took good care of me. So, as the saying goes, you get what you pay for, both in product and service. We just have to start saving now for our next two pair!

    • braveskimom says

      February 7, 2015 at 9:40 am

      Ben, thank you so much for sharing your experience! I really appreciate it! I totally agree on “zero chatter” and “oh-so-much fun). I’m glad to hear that the zai guarantee worked so well, too.

      The “get what you pay for” saying reminds me of all the friends I have on expensive road and mountain bikes. They will never go back. That’s either a positive for buying zai skis (you know you’ll love them and your skiing will improve) or a negative (you’ll be spoiled for life!).

      Cheers!

  6. Richie Silver says

    February 8, 2015 at 6:45 am

    Yeah, I saw that Richie guy flying all over the mountain on those skis.
    Oh… that was me ! ?—– I I felt like I was flying . So fast, yet stable as can be.
    Pricey for sure, so not for everyone.
    This Tester loved The Testas !!

    Great review as usual BSM.

    • braveskimom says

      February 8, 2015 at 11:43 am

      Thanks Richie! It was really great having you help us test the skis. Thanks so much!

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I'm Kristen, a western Colorado mom, wife and trail boss in a busy outdoor family. Our family has a passion for skiing and my goal is to provide information to help other families enjoy their skiing adventures. Whether you have tiny toddlers just learning to slide or grown children with whom you're planning a reunion, you're in the right place. Cheers!

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