If you read yesterday’s post, you know that last week I attended a half-day session at the Carmichael Training Systems facility in Colorado Springs. This event was sponsored by Eucerin as part of their Eucerin Skin First Movement initiative.
Last year, Eucerin launched the Skin First Movement to help educate people on the relationship of healthy skin to overall health and wellness. As our largest organ, the skin is the body’s first line of defense against infections, germs and pollutants. A two-way barrier, healthy skin keeps out harmful external elements, while keeping in essential moisture. The problem is that very few of us adults have healthy skin.
Make Healthy Skin A Priority
On average, more than one-half of our lifetime UV exposure occurs before we are twenty. And, as I know only too well, taking care of my skin as an adult (sunscreen, moisturizer, wearing a hat) hasn’t been enough to prevent me from getting skin cancer. I am becoming good friends with my dermatologist!
This doesn’t mean that it is too late to have healthy skin, even if we sustained damage as children. Rather, Eucerin is encouraging American women to think of skin care as a health care, rather than cosmetic, issue. Schedule that yearly skin check with a dermatologist. Use sunscreen on a daily and habitual basis. Choose the proper products for your skin type and put your Skin First. Visit the Eucerin Skin First website and join the over 170,000 people who have signed a pledge to take care of their skin.
Dean Karnazes’ Run Across America
So that is the “skin” part of what Eucerin is doing. What about the running? As part of the Skin First Movement, Eucerin is a sponsor, along with Live! With Regis and Kelly and Walgreen’s, of ultra-marathoner Dean Karnazes’ Run Across America. Dean began running in California on February 25th and is currently in New Mexico, averaging between 40-50 miles per day as he makes his way to New York City where he will finish in the Live! With Regis and Kelly studios.
Dean’s goal is to challenge Americans to get up, get active and get healthy. Proceeds from his run are being donated to Action for Healthy Kids to reduce childhood obesity and undernourishment (yes, those two can, and often do, go hand-in-hand).
Eucerin On The Road
In support of his effort, Eucerin has taken their show on the road in the Eucerin Skin First Bus and is hosting running and health-related events in cities across the country. Along with the bus come a team of skin health experts and the Eucerin Skin First Ambassador, Sara Kate Gillingham-Ryan. Sara Kate is the Founder and Editor of Apartment Therapy’s TheKitchn.com and a food writer. The next event is in Indianapolis, at the Indianapolis Motor Speedway on April 17.
As for me, well, as someone who lives in a harsh climate (Can you say too much sun, too much aridity and too much altitude?) I am always looking for ways to better protect my skin. I’m not going to give up skiing or living outdoors as much as I can, so I had better take care of my skin. Unless I want to end up looking older than I am (and who wants that?!), I had better put my skin first!
To receive an extra entry, follow braveskimom on Twitter or become a Fan on Facebook. Become a Fan of Eucerin on Facebook and take the Skin First pledge.
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Leave your comment before Monday, March 28 at 6:00 p.m. MDT. One winner will be chosen randomly from all comments received.
I am very happy to be working with Eucerin as part of their Skin First Blogger Network. As part of this effort, Eucerin is providing me with skin care information, as well as skin care and wellness products. They are also providing this giveaway to my readers. All opinions expressed in this post are my own and reflect exactly what I would tell my friends and family.
This Giveaway is now closed. Congratulations to Meredith!
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