When Marc Dietz and Dallas Moore set out to create Shred Dog ski and snowboard clothing for kids, they had some big ideas.
They wanted to create outdoor clothing that would allow kids to stay outside all day in the snow and remain comfortable, warm and dry.
They wanted the clothing to be highly-functional, not just cute. While they wanted everything to be visually appealing, performance was first in their minds.
They wanted to encourage families to spend time outdoors together.
As Dietz puts it, “The desire to help get more kids outside stemmed from sharing amazing outdoor activities with my now 9-year-old son, trading outdoor time for screen-time.”
Asking Parents What They Want
As a parent, you probably have a lot of ideas about what works and what doesn’t in terms of your children’s clothing and other outdoor gear. We all do, based on our experiences and trial and error.
In fact, one of the first lessons my husband and I learned when teaching our oldest son to ski at age 3 was that cute coats aren’t necessarily warm coats — what’s insulating the jacket definitely does matter.
To ensure that Shred Dog gear would be what parents and kids want, Dietz and Moore initiated what they call a “Co-Design Program” and asked hundreds of parents for their input.
They asked parents to share what they can’t live without in children’s ski wear, what features work and don’t work, and which features they’d be willing to pay for in a new line of premium, technical outerwear.
What Parents Said and How Shred Dog Responded
Here are some examples of what parents told Shred Dog during the Co-Design Process along with Shred Dog’s response.
“We want our kids to stay warm and dry.”
Shred Dog outerwear is rated 15k/15K for waterproofing and breathability. This is in line with many adult ski jackets and pants. All seams (not just “critical” seams) are taped at 15K as well.
“We want versatile clothing that keeps our kids warm on the coldest days and works for spring skiing, too.”
The Shred Dog system includes bib ski pants, a hardshell and a puffy insulator. The insulator is filled with mid-weight Thinsulate insulation and easily zips into the hardshell for cold days. It’s a good-looking jacket on its own. Additionally, Shred Dog jackets and pants have pit zips and thigh zips to help regulate heat.
“We want pockets!”
Pockets are a perennial issue for skiers and riders of all ages. It’s not just enough to have pockets, the pockets need to work. Each item of Shred Dog outerwear have all the pockets that anyone needs, from exterior zipper pockets, to pass pockets, to chest pockets, to goggle pockets. Go ahead and weigh your kids down with snacks!
Other smart features include a zip-off, helmet-friendly hood, a powder skirt, and waterproof adjustable cuffs on the hardshell. The adjusted bib ski pants have reinforced knees and interior leg cuffs, a zip-off bib and belt loops.
Think about which ski clothing features you can’t live without and you’ll likely find these same features incorporated into Shred Dog gear.
Adjust-A-Fit: My Favorite Feature
Of course, my favorite feature is one that no adult clothing has: a system for letting out the sleeves and pant legs when your child grows.
Shred Dog uses a brilliant button and elastic system (similar to adjustable waistbands) that can be lengthened and shortened time and time again. It’s easy to use — just turn the cuffs inside out and adjust the elastic.
Best of all, it extends the lifetime of the insulator, the hardshell and the ski pants for several seasons. It also makes it easier to pass them down to a younger sibling or friend, starting the Adjust-A-Fit process all over again.
Please note: Shred Dog sizing runs small. Given the ease with which you can adjust sleeves and pant legs, a good rule is to order “age + 1 size up.” If you do order the wrong size, Shred Dog has free exchanges and returns.
We are very excited to be giving away a full set of Shred Dog gear — an insulator, hardshell and convertible bib pants to one lucky winner.
Shred Dog gear comes in sizes 4-6 for younger girls and boys and 8-14 for older girls and boys. All designs are currently available in two colors (they are also currently on sale, if you don’t win the giveaway!).
Good luck!Win a Full Set of Shred Dog Ski Clothing for a Girl or a Boy!
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