Advertising can do many things. It can motivate, inspire and, all too often, annoy (car ads, anyone?) At it’s best, good marketing can also make us laugh, engage our attention and impress us with stunning creativity. As a judge for the National Ski Areas Association (NSAA) Marketing Awards, I get to see the best of […]
Ski School
Three New Learn-to Ski Tools for Children
Harnesses, hula hoops, and Edgie-Wedgies. When we were helping our young sons learn how to ski, these were the tools at our disposal. Today, parents have many more choices, with products coming out each season. Here are reviews of three new tools (plus an enduring shout-out to the Edgie-Wedgie), along with a giveaway from SkiRing™. If […]
Help Set a World Record for the Largest Ski and Snowboard Lesson
On January 6, 2017, beginner skiers and snowboarders in the United States and Canada can help set a world record. They can do this by participating in the World’s Largest Ski and Snowboard Lesson. Last season, nearly 6,000 people of all ages took a beginner lesson on the same day. However, because the Guinness Book of World […]
Why People Try Skiing and Why They Stop Skiing
Say it isn’t so. As a passionate skier, with a houseful of passionate skiers, it’s nearly incomprehensible to me why someone would try skiing once and never go back. I mean, what’s not to love, right? Wrong. A recent study by Boulder-based consulting firm RRC Associates trains a strong light on what new skiers really […]
An Interview With Colorado Ski Instructor of the Year Trish O’Connell
Trish O’Connell is the 2014/15 Colorado Ski Country USA Instructor of the Year. Based at Steamboat Ski Resort, Trish specializes in teaching children to ski. Today, Trish shares her tips for ensuring that your child has a fun, safe and educational ski school experience. Thanks Trish and CSCUSA for sharing this interview! Tips from Trish O’Connell, […]