Earlier this season, I wrote an article titled “Girly Skis? Yes or No?” that mentioned Coalition Snow, a woman-owned company selling woman-designed skis and snowboards.
Jen Gurecki, the company’s owner, recently launched a Kickstarter campaign. Since I’m always happy to help worthy women succeed, I am sharing the following guest post.
Coalition Snow Puts Women, and Their Gear, Front and Center
By Jen Gurecki
Coalition Snow is the first ski and snowboard company making gear designed by women for women. After spending the past two years talking to ladies in the lift lines, at the tailgates, and on the skin tracks to find out what women want from their gear and from a company, we’re ready to deliver.
Women want gear that doesn’t hold them back. Instead of gear that compensates for assumed physical weaknesses, Coalition Snow makes skis and boards that amplifies women’s strengths.
We work with a group of some of the most talented female artists we know including Lauren Bello, Christina Armetta, and Sarah Uhl who create designs that soothe the soul and make the imagination sing. We liked their work so much we couldn’t limit their canvas to skis and boards so we rolled out a line of soft goods so you can wear a work of art on and off the hill.
Women don’t want to be bystanders in a sport that ignites their passions. Coalition Snow puts women front and center through highlighting female athletes and supporting organizations such as B4BC, SheJumps, S.A.F.E. A.S., and projects including the Pretty Faces movie. Coalition Snow is proud to celebrate women in the mountains and we want you to join us.
We’re launching a Kickstarter Campaign to expand our line of skis and boards to give women what they asked for. This is your chance to support a revolution that is changing the way women’s gear is viewed in the ski and snowboard industry while scoring some unbelievable deals on next year’s gear. It’s also the first opportunity to pick up our soft goods line including beautiful hand crafted leggings, hoodies, and jewelry featuring our favorite designs from our skis and boards.
Be the first to get our gear at the lowest prices available starting March 24 at coalitionsnow.com/kickstarter.
Thanks Jen! This was a guest post by Jen Gurecki, the founder and owner of Coalition Snow.
More on Women’s Skis:
Girly Skis? Yes or No?, December 8, 2014.
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