Excited to share a guest post from my friend Jen Roe today. A snowboarding mom, she’s a snowsports professional who recently took a position at Hunter Mountain, New York. Even before she began working there this fall, I had hoped she would share her knowledge of this Catskills ski area — where NYC learns to […]
New York
Not The Mama: State Line Straddling Ski Resorts
By Martin Griff From the useless trivia department comes this oddity . . . just three U.S. ski areas spread themselves across two state boundaries. While you try to figure out which are the two-state resorts, allow me to boast that until proven otherwise, I am the only human on earth who has skied all […]
Not The Mama: Where Do The Boots Go?
Where Do the Boots Go? By Martin Griff While skiing with my 6-year-old niece between Christmas and the New Year in the bitter cold East, I ducked into the men’s room to warm her iced-over mittens and helmet hood under the nozzle of the electric hand dryer. This is not just a trick to warm […]
2017 NSAA Ski Resort Marketing Awards
Advertising can do many things. It can motivate, inspire and, all too often, annoy (car ads, anyone?) At it’s best, good marketing can also make us laugh, engage our attention and impress us with stunning creativity. As a judge for the National Ski Areas Association (NSAA) Marketing Awards, I get to see the best of […]
Why My Family Loves to Ski Whiteface, New York
A Brave Ski Mom interview with James Michaud, a ski dad and editor of New York Ski Magazine. One resort, you, your family and lots of snow: where are you going? In the East, I’d take my family to Whiteface/Lake Placid. I listed both the lift-served mountain and the nearby town because Whiteface isn’t a […]